Ready Set Ford

Ready Set Ford

Ready Set Ford: A New Era for the Blue Oval
Ford Motor Company is entering a bold new chapter, and Hoffman Ford is excited to share what it means for our customers. The new global advertising platform, Ready Set Ford, is more than just a fresh look-it's a strategic shift designed to connect with drivers in new and inspiring ways.

What is "Ready Set Ford"?
"Ready Set Ford" is Ford's new advertising platform, built on the foundation of capability, passion, community, and trust. It's designed to celebrate not only what Ford vehicles can do, but what they empower you to do.

This rebrand focuses on three key shifts:
  • Highlighting Our Strengths - Ford's legacy of strength, innovation, and trust remains front and center.
  • Empowering Customers - The campaign celebrates the lifestyles Ford enables: building businesses, chasing thrills, and seeking adventure.
  • Leading With What You Love - Expect more focus on the Ford vehicles and services that customers are most passionate about, from trucks to SUVs to performance icons.
Why It Matters
At its heart, Ready Set Ford is about you-the driver. Whether you're pushing limits with a Ford Bronco, building your business with a Ford F-150, or heading out for family adventures in a Ford Explorer, this rebrand is about helping you live your best days behind the wheel.

Ready Set Ford 
Visit Hoffman Ford
As your local Ford partner, Hoffman Ford is proud to bring this new era to life. Stop by our showroom to see the latest Ford lineup and experience firsthand how Ready Set Ford is shaping the future of driving.

Ready. Set. Ford.







Although every reasonable effort has been made to ensure the accuracy of the information contained on this website, absolute accuracy cannot be guaranteed. This site, and all the information and materials appearing on it, are presented to you, the user, "as is" without warranty of any kind, either expressed or implied. Picture(s) may not represent actual vehicle(s). All vehicles are subject to prior sale. Prices of each vehicle vary based on Trim Levels, Options and Accessories. All financing is subject to credit approval. New vehicle rebates and incentives may vary based on the user's zip code of where the vehicle(s) will be registered as all rebates showing are for zip code 17112. Rebates shown on website may not be compatible with special Ford Motor Credit Company financing. The MSRP price showing for new vehicles may not reflect actual MSRP and may exclude Factory Discount Packages or include a Dealer Market Adjustment. See Dealer for in-stock inventory and actual selling price. All prices on website exclude applicable tax, title, license, state fees, and dealer documentation fee of $477.
  1. Hoffman Ford

    5200 Jonestown Road
    Harrisburg, PA 17112

    • Sales: 717-910-6651
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  • Contact our Sales Department at: 717-910-6651
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