
Meet the Expert Staff at Hoffman Ford
Sales

Mason Catalone
Master Certified Sales Consultant

Rich Larocco
Master Certified Sales Consultant
Commercial, Fleet, & Government Sales Dept.
Service Dept.

Service Advisor
Service Advisor

Desja Arroyo
QuickLane & Internal Service Advisor

David Gould
Service Drive Valet
Dave Brooks
Service Drive Valet
Alexander Pete
Service Drive Valet

Don Brooks
Service Drive Valet
Connor Wolf
Service Drive Valet

Ken Jones (R.I.P. 2022)
(Former) Ford Service Consultant
Business Development Center
Collision Center
Parts Dept.
Business Office
Management

Earl Hoffman Sr.
Founder of Hoffman Ford - (R.I.P. 2005)

Earl Hoffman Jr.
Owner - Retired

Ryan Hoffman
President & Dealer Operations Chief Executive Officer

Brandon S.
General Manager

Alan Myers
Semi-Retired General Manager & Brand Ambassador

Marcia Moran (RETIRED 2026)
Pre-Owned Sales Manager

Dave Smith (RETIRED 2025)
New Sales Manager

Mike Fredericks (R.I.P. 2023)
(FORMER) Finance Manager & Assistant Used Car Manager
Retirees

Ben Breneman (RETIRED 2024)
Master Certified Sales Consultant

Jim Bibb (RETIRED 2022)

Ed Hoak (RETIRED 2021)

Leslie Johnson (RETIRED 2020)

Milt Watson (RETIRED 2020)

Scott Potteiger (RETIRED '23)
Collision Center Parts Specialist

Dale Glotfelter (RETIRED 2026)
Certified Parts Specialist





























